There are hundreds of independent musicians out there who want to be known and be heard. But penetrating the music industry is not that simple and easy, it requires hard work, patience and sometimes even connections. To be able to succeed, musician should have two goals in mind, first is to sell a lot of records and second, to play your music in the airwaves…So, to be able to reach these goals one must set priorities, what to do first and how to begin.
To start with, you must focus on how you can get your music to the radio… and of course for this you must have the right music and of course good demo. But not just any ordinary burned demo, your demo should look professional and it should have some basic information about you or your band. Of course your demo should contain your best and strongest songs… After that you must determined, who are the right people to give your demo to, should it be the DJ or music director or the station manager? You can not go and just give your demo to anyone, you should give your demo to the one who controls and decides on what should go on Air. You should also put in mind that your demo should drop on the proper station, if your genre is hip hop your music should not land on country radio stations. And of course, getting your music to prime radio station is a risky business. If you want to make sure that your music will be heard, try the “open-air” radio stations, like the college radio, that are more amenable to new, budding and independent musicians.
Furthermore you should always remember that every radio station is bombarded with lots of music demo everyday, so you should make a statement and be remembered. It would be best if you build rapport with the DJ as they are the one who push out your music to the public. But of course, don’t forget to talk to the music director or station manager in very professional manner for they decide about music rotation for the station. And never forget, you should always follow up on your demo status, I know, it will be irritating to the radio staff if you do so, but they will also realized that you are really serious about you’re music and they might give in and give it a try.
